When buying shares of a company. Pretend that you are going to buy an ornate vase to be stuck on a mantle and forgotten about for decades. When the decades pass, you can open the vase and find gold on the inside.
Buying shares in a good publicly traded business that sits behind a wide moat and keeping it for a decade or more can do wonders for your wealth because you are not paying money in taxes and brokerage commissions.
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You need a like button on here :)
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